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Public Relations Review Podcast

Public Relations Review Podcast

An award-winning podcast with host Peter Woolfolk discussing substantive public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. and globally.


Recent Episodes

March 24, 2025

Classic PR Strategies with New Digital Platforms

This conversation highlights the enduring relevance of old-school PR while embracing the vast possibilities presented by technology. We explore the importance of branding and how organizations can build trust with audiences in a crowded market. Mike emphasizes the need to understand audience sentim…
March 10, 2025

LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches!

Unlock the transformative power of Large Language Models (LLMs) and witness their impact on public relations like never before. Peter Woolfolk talks with Frank Strong, the insightful founder of The Sword and The Script, to explore how these cutting-edge technologies are reshaping the PR landscape …
Feb. 24, 2025

Major PR Trends To Look For in 2025!

Discover the future of public relations as Brandi Sims, CEO and founder of Brand Inc PR, joins host Peter Woolfolk, to share her insights on the top five trends to watch for in 2025. As the media landscape undergoes significant changes, Brandi discusses the shift from traditional journalism roles t…
Feb. 10, 2025

The Abundant Information Gold Mine at the Institute for Public Relations

Join us for an engaging conversation with Dr. Tina McCorkindale, the dynamic president and CEO of the Institute for Public Relations, as she chats with host Peter Woolfolk to unveil the shifting tides of the public relations world through groundbreaking research. Discover how Dr. McCorkindale manag…
Jan. 27, 2025

Powerful Marketing Through Authentic Storytelling with Maria Alonso

Discover the secrets behind some of the most successful marketing campaigns with Maria Alonso, the brilliant mind behind Fortune 206 as she talks with host Peter Woolfolk. With over 15 years of experience and a portfolio boasting iconic campaigns like Dove's Real Woman, Maria reveals how authentic …
Jan. 13, 2025

Engaging the Asian American Market: Strategies for Cultural Sensitivity and Brand Loyalty

What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Original broadcast date: April 18, 2022. Unlock the secrets to effectively engaging with the Asian American market as host Peter W...

Recent Blog Posts

March 24, 2025

Classic PR Strategies with New Digital Platforms

In today’s fast-paced digital landscape, public relations (PR) faces a pivotal moment. The challenge is to integrate the tried-and-true strategies of old-school PR with the cutting-edge tools and techniques of the digital age. Our recent podca…

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March 11, 2025

LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches

In the rapidly evolving field of public relations, understanding and adapting to new technology is critical. One of the biggest advancements in recent years is the emergence of Large Language Models, or LLMs, which are redefining how PR professional…

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Feb. 24, 2025

Major PR Trends To Look For in 2025

As we step into a new era of public relations, the landscape is shifting faster than many professionals can keep up with. With the year 2025 on the horizon, understanding the pivotal trends that are set to redefine our industry is crucial for any PR…

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About the Host

Peter C Woolfolk Profile Photo

Peter C Woolfolk

Producer & Host

The development of the "Public Relations Review Podcast" was initiated following a lunch Peter had with a colleague in the summer of 2018. After researching "podcasts" and combined with his eight years of "on-air" radio hosting and production experience he decided to launch his podcast in January 2019 onto a single site: Soundcloud..

Peter has established his professional credentials with 25+ years in public relations with successful experience at very senior levels. A Washington, DC native he began his senior positions at the National Education Association as the Media Relations Manager and also anchor on the NEA's satellite television channel. He left NEA to become press secretary to a former chairman of the U.S. Congress Committee on Education and Labor. He was also press secretary to two other Members of Congress. Following his years working in Congress he was selected as communications director for Clinton's campaign in Delaware and later joined the Presidential Inaugural Committee as the manager for Western states. Following the Inauguration he joined President Bill Clinton's administration at the US Department of Education. After the close of Clinton's administration, he was a consultant to the US Surgeon General. He later was recruited to become the Vice President of Communications at Fisk University in Nashville, TN. In addition to other successes he re-programmed WFSK-FM radio to smooth jazz in 2002. The station has now become one of the nation's top smooth jazz stations.

While in D.C. Woolfolk was a part-time radio host & produced for eight years. He also produced and hosted a cable TV show on the early BET Cable system. His radio shows were recognized with multiple awards.

The Public Relations Review Podcast has received numerous awards and multiple "Best Podcast" ratings.

Reviews

Terrific dialogue!

"One of the best podcast by a PR practitioner for marketers, execs, entrepreneurs and fellow communications professionals! I enjoyed the conversation!"

OateseyInSD | May 16, 2022